PR for the Small Business Enterprise, Mentoring Clinics by Quinn Communications in Limerick

Following on from my PR course on Effective Strategies for the Small Business for Limerick City Enterprise Board, I will be running a series of mentoring clinics for the Enterprise Board on the 5th of April at the Board's offices in the Granary, Michael Street, Limerick.

The clinics will be from 9.30am to 4.30pm and will be 50 minutes each. Booking is through the Enterprise Board by emailing assistant@limceb.ie , further info on http://www.limceb.ie/.

Some more details:

What will the Mentoring Sessions cover?

The mentoring sessions are designed to cover a specific PR objective which the participant has in mind for his / her business, whether its targeting a particular newspaper or radio station, writing a press release or organising a photocall.

Some typical areas which businesses might want to cover:

• How a good picture sells a story and how to set up a good photo that creates a story.
• Tips on writing a press release that gets results.
• Using PR to get a return for your advertising spend.
• How to create topical angles in relation to what is newsworthy about your business.
• How to build relationships within the media to maximise results.
• How to put together a PR plan for my business


I will be emailing all the participants beforehand to establish exactly what it is they want to cover in the mentoring sessions.

I will also provide email and phone access after the session to should people wish to follow up with any additional questions and I will also contact all participants two weeks after the session to see how they are progressing with their PR.

I would be delighted to have you on one of the sessions where I plan to provide practical and informative advice on how to use PR as part of the marketing mix.

There is a myth that PR is too expensive for the smaller business and I hope to dispel that myth and encourage small businesses to think creatively about how to use PR as a tool in promoting their businesses.

Places are limited to six on the day so if you are interested please book now by contacting Limerick City Enterprise Board on 061 312611 or emailing assistant@limceb.ie. Further info on http://www.limceb.ie/.

Thank you!

Niamh Quinn

PR is like car maintenance.........

Effective PR Strategies

Workshop, 15th March, Strand Hotel Limerick, 9.30am to 4.30pm, bookings assistant@limceb.ie

PR is like car maintenance – it costs time and money when you don’t seem to need it but it saves the expense and embarrassment of major breakdowns! (Public Relations, A Practical Approach by Ellen Gunning). This definition is I think very true, allocating resource to PR is an investment for the future and it can assist in times of crisis.

Also, there are many myths about PR including the most popular one, 'its free publicity' or 'there's no such thing as bad publicity' or ' PR is too expensive for small business'. PR is in fact extremely cost effective for small businesses and contrary to popular belief , it is possible to be effective at it yourself if equipped with the right tools to develop your strategy.

I hope to dispel more myths at a PR workshop which I am running for Limerick City Enterprise Board on 'Effective PR Strategies' , 15th of March, 9.30am to 4.30pm in the Strand Hotel Limerick.

We will also be covering media relations top tips, the do's and dont's when dealing with the media, tips for writing press releases, setting up photocalls and how to be effective in interviews.

If you own or run a small business in Limerick and would like to learn how to deal more effectively with the media and achieve more 'bang for your buck' then this workshop should help you!

If you are interested please email assistant@limceb.ie, places are limited so booking is essential. See http://www.limceb.ie/ for further details on the course.