PR is like car maintenance.........

Effective PR Strategies

Workshop, 15th March, Strand Hotel Limerick, 9.30am to 4.30pm, bookings assistant@limceb.ie

PR is like car maintenance – it costs time and money when you don’t seem to need it but it saves the expense and embarrassment of major breakdowns! (Public Relations, A Practical Approach by Ellen Gunning). This definition is I think very true, allocating resource to PR is an investment for the future and it can assist in times of crisis.

Also, there are many myths about PR including the most popular one, 'its free publicity' or 'there's no such thing as bad publicity' or ' PR is too expensive for small business'. PR is in fact extremely cost effective for small businesses and contrary to popular belief , it is possible to be effective at it yourself if equipped with the right tools to develop your strategy.

I hope to dispel more myths at a PR workshop which I am running for Limerick City Enterprise Board on 'Effective PR Strategies' , 15th of March, 9.30am to 4.30pm in the Strand Hotel Limerick.

We will also be covering media relations top tips, the do's and dont's when dealing with the media, tips for writing press releases, setting up photocalls and how to be effective in interviews.

If you own or run a small business in Limerick and would like to learn how to deal more effectively with the media and achieve more 'bang for your buck' then this workshop should help you!

If you are interested please email assistant@limceb.ie, places are limited so booking is essential. See http://www.limceb.ie/ for further details on the course.